Privacy policy
We value your personal privacy and strive to always protect the personal data we process. This privacy policy describes how we collect, use and store personal data when you visit our website, make a purchase or otherwise interact with us.
Data controller
The data controller is Lineup Dogsports AB, organization number 559587-9593, Mässans Gata 10, 412 51 Göteborg, Sweden. Contact: hello@lineupdogsports.com.
What personal data we collect
We collect personal data that you provide to us, for example when you:
- make a purchase in the webshop
- contact us via email or form
- register as a customer
- sign up for mailings or newsletters
The personal data that may be processed includes:
- name
- address
- email address
- phone number
- order and delivery information
- payment information
- IP address and technical information when visiting the website
Purpose of processing
We process personal data to:
- manage and deliver orders
- communicate with you regarding purchases, delivery and customer service
- fulfil legal obligations, such as accounting
- improve website functionality and user experience
- send relevant information related to your order
We never process more personal data than necessary for each purpose.
Legal basis
Processing of personal data is based on:
- fulfilment of contract for purchases
- legal obligation under law
- legitimate interest, such as customer service and improvement of services
- consent when required, such as for marketing mailings
Storage of personal data
We only store personal data for as long as is necessary for the purpose of processing or as long as we are required to by law.
Examples:
- order and payment information is stored in accordance with the Bookkeeping Act
- customer data is stored as long as there is an active customer relationship or ongoing matter
Sharing of personal data
We only share personal data when necessary to fulfil our obligations, for example with:
- payment providers
- transport and logistics partners
- IT providers that operate the website
These parties may only process personal data according to our instructions and in accordance with applicable legislation. We never sell personal data to third parties.
Cookies
We use cookies and similar technologies for the website to function correctly and to improve the user experience. Cookies are used for, among other things:
- basic functionality
- analysis of visitor statistics
- improvement of content and performance
You can manage or block cookies in your browser settings. Note that some website features may be affected.
Your rights
You have the right to:
- receive information about what personal data we process
- request correction of incorrect data
- request deletion of personal data in certain cases
- object to or request restriction of processing
- request your personal data in a structured format
To exercise your rights, please contact us.
Security
We take technical and organisational measures to protect personal data against unauthorised access, loss or misuse.
Changes to the privacy policy
We reserve the right to update this privacy policy as needed. The version published on the website is always the current one.
Contact
If you have questions about how we process personal data or wish to exercise your rights, please contact us using the contact details provided on the website.