Hi, I'm the one behind Lineup
My name is Linnea, and I am the founder and owner of Lineup.
Fast delivery
Shipped from Gothenburg, often the same day. Delivery across the Nordics and Europe.
Real guidance
Get in touch before you buy, you talk to someone who trains dogs too.
A curated range
We only sell equipment we understand the purpose of and would use ourselves.
Official retailer
Galican, Wooddog, Hyperflite and more of Europe's leading manufacturers.
Lineup was born out of my personal interest in dog sports and training, and from an idea to create the kind of store I myself would want to shop from.
For me, dog training is more than just a single sport. I enjoy speed, explosiveness, and training where the dog and handler truly work together. Agility is particularly close to my heart and is also a big part of Lineup, but our range extends beyond that.
Here you'll find products for agility, obedience, dog fitness, disc dog, canicross, tracking and search, among other things, along with rewards and training products that can be used regardless of which dog sport you're involved in.
- Agility
- Obedience
- Dog Fitness
- Disc Dog
- Canicross
- Tracking and Search
- Rewards
- Training
The common factor is that the products must have a clear function.
Products we believe in
Lineup is not intended to be a store focused on having the most products.
I prefer to build a well-thought-out range of products whose purpose I understand myself and which can contribute something to training, whether it's a professional agility jump, equipment for physical training, a really good reward toy, or something as simple as the treats you have in your pocket during training.
Therefore, a lot of searching, comparing, and contact with manufacturers lies behind our product selection. We work with both established brands and smaller specialists, and are constantly looking for products and solutions that deserve a place at Lineup.
Agility holds a particularly special place for us.
Here we aim to offer everything from small training aids to complete competition and training equipment from some of Europe's leading manufacturers.
For those who enjoy training dogs
However, you don't need to compete at a high level, or compete at all, to shop at Lineup.
What unites us is rather the interest in doing things together with our dogs.
Perhaps you're chasing the perfect contact zone hit. Perhaps you're training retrieves, building your dog's strength and body control, running together, throwing discs, working with scent, or simply trying to find a reward your dog finds worth working for.
It is this type of dog life that Lineup is built around.
Knowledge should be part of the purchase
I also believe that a good store should do more than just sell a product.
It should be easy to understand what different products are for, what distinguishes the alternatives, and what is right for you and your dog. Therefore, we put a lot of effort into product information and guidance, and you are always welcome to ask if you are unsure.
When you shop at Lineup, you should feel that there are people behind the store who actually care about what you will use the product for.
A small company with big ambitions
Lineup is a small company, and I believe that has its advantages.
When you send an email, ask a question, meet us at an event, or have feedback on something we do, it doesn't get lost far down in a large organization. We listen, learn, and use it to make Lineup better.
My ambition is to build a truly great destination for dog sports, with thoughtful products, high knowledge, and space for both the major sports and those small details that can make a big difference in training.
Because in the end, it's the training itself that is the fun part.
Everyday life behind Lineup
No studio shots, just real days with a car full of equipment, boxes in the hallway and parcels packed by hand.
Follow along in everyday life
We share deliveries, news and training in our social channels. Follow us to see what happens between the lines.
