Hei, det er jeg som står bak Lineup

My name is Linnea, and I founded and run Lineup.

EXPLORE THE RANGE

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FAST DELIVERY

Dispatched from Gothenburg, often on the same day. Delivery throughout the Nordic countries and Europe.

PERSONAL ADVICE

Get in touch before you buy, and you'll speak with someone who trains dogs themselves.

SELECTED RANGE

We only sell equipment whose function we understand and would use ourselves.

OFFICIAL RETAILER

Galican, Wooddog, Hyperflite and more of Europe's leading manufacturers.

Lineup was born from my own interest in dog sports and training, and from an idea to create the shop I myself would have liked to buy from.

For me, dog training is more than just a single sport. I like speed, explosiveness and training where the dog and handler really work together. Agility is particularly close to my heart and is also a big part of Lineup, but our range extends further than that.

Here you'll find products for agility, obedience, dog fitness, disc dogging, canicross, tracking and search, along with rewards and training products that can be used regardless of which dog sport you are involved in.

AGILITY

OBEDIENCE

DOG FITNESS

DISC DOGGING

CANICROSS

TRACKING AND SEARCH

REWARDS

TRAINING

What they all have in common is that the products should have a clear function.

Products we believe in

Lineup is not meant to be a shop where the goal is to have the most products.

I would rather build a well-thought-out range with products whose purpose I understand myself and that can contribute something to training, whether it's a professional agility obstacle, equipment for physical training, a really good reward toy or something as simple as the treats you have in your pocket during the training session.

Behind the range, therefore, lies a lot of searching, comparing and contacting manufacturers. We work with both established brands and smaller specialists and are always looking for products and solutions that deserve a place in Lineup.

AGILITY

Agility has a particularly big place with us.

Here we want to be able to offer everything from small training aids to complete competition and training equipment from some of Europe's leading manufacturers. QUALITY ABOVE ALL

For those who like to train dogs

However, you do not need to compete at a high level, or compete at all, to shop at Lineup.

What unites us is rather the interest in doing things together with our dogs.

Maybe you are chasing the perfect hit on the contact field. Maybe you are training retrieving, building up the dog's strength and body control, running together, throwing a disc, working with the nose or just trying to find a reward that your dog thinks is worth working for.

That is the type of dog life Lineup is built around.

Knowledge should be part of the purchase

I also think that a good shop should do more than just sell a product.

It should be easy to understand what different products are for, what sets the alternatives apart and what suits you and your dog just right. That is why we try to put a lot of work into product information and guidance, and you are always welcome to ask if you are unsure.

When you shop at Lineup, you should feel that there are people behind the shop who actually care about what you are going to use the product for.

A small company with big ambitions

Lineup is a small company, and I think that has its advantages.

When you send an email, ask a question, meet us at an event or have feedback on something we do, it does not get lost in a large organization. We listen, learn and use it to make Lineup better.

My ambition is to build a really good destination for dog sports, with well-thought-out products, high knowledge and room for both the big sports and those little details that can make a very big difference in training.

Because in the end, it is training that is the fun part.